Which of the following is an example of an artifact?
a. a person’s hairstyle
b. a person’s car
c. a hug between people
d. a change in pitch
Answer: b. a person’s car
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How does recognizing your own ethnocentrism lead to improved intercultural
communication? What will be an ideal response?
What is meant by personification?
a. to morph an object into a person b. to perceive the on-screen person as real c. to have an actor take on somebody’s personality d. to take on a specific persona e. to become a recognized on-screen personality
On an attitudes continuum, the cluster of audience members that represent the people you most want to persuade is the ____.
a. neutral audience b. persuasion focus group c. audience d. target audience
The chi-square:
A. is best used with continuous level data. B. tests for the relationship between two continuous level variables. C. compares the observed frequency with the expected frequency. D. can test for an interaction effect. E. tests for differences between two groups.