The Human Relations approach to organizational communication
was developed as a reaction to the Classical Approach.
Indicate whether the statement is true or false
T
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To launch their new wedding collection, a company puts up stalls at major shopping malls with cutouts of wedding dresses
A woman is able to stand behind the cutouts so that only her face shows, get pictures taken, and view the photographs to see how she looks in the dress. What element of planning does this process identify and why is it important? a) Audience; to maximize the reach and success of the campaign b) Situation; to set objectives only with proper understanding of the situation c) Strategy; to set effective guidelines for the overall campaign d) Tactics; to effectively implement the established objectives
What is the term used for measurement of outcomes against confirmed objectives set during the course of planning?
a) Evaluation b) Comprehension c) Comprehension d) Communication
When used effectively, ________ communication can enhance an organization's reputation, productivity, community support, and economic success.
A. external B. internal C. informal D. formal
Which of the following is discussed in your textbook as a basic criterion for the effective use of language in public speaking?
A. Use language clearly. B. Use language appropriately. C. Use language technically. D. All the answers are correct. E. both use language appropriately and clearly.