To launch their new wedding collection, a company puts up stalls at major shopping malls with cutouts of wedding dresses
A woman is able to stand behind the cutouts so that only her face shows, get pictures taken, and view the photographs to see how she looks in the dress. What element of planning does this process identify and why is it important?
a) Audience; to maximize the reach and success of the campaign
b) Situation; to set objectives only with proper understanding of the situation
c) Strategy; to set effective guidelines for the overall campaign
d) Tactics; to effectively implement the established objectives
a
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Answer the following statements true (T) or false (F)
1.Autonomy/connection is the internal manifestation of the integration dialectic. 2.Openness/closedness is the internal manifestation of the certainty dialectic. 3.Progress/stagnation is the internal manifestation of the expression dialectic. 4.Risk/reward is the fundamental dialectical tension of close relationships. 5.The coming apart phase of differentiating begins with uncoupling behavior.
You can show interest to a speaker by all of the following except ________
A) lean forward B) cross your arms C) jot down notes D) make eye contact
Which of the following best describes the “narrative thread” or “kabob” approach?
A. using a person or incident as a representative of a larger issue B. hinting that two events share a cause and effect relationship C. comparing one individual to another D. blaming an entire group or organization for a specific problem
In the "You Don't Get More Natural Than Burt" case, the company's IMC campaign was based on:
a. Guerilla marketing with street teams b. Branded content c. Promoting everything "natural" about the products d. The personality of Burt