You should not use familiar ideas and language in a message because people will think it's unimportant and turn it off
Indicate whether the statement is true or false.
F
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According to the text, two researchers who studied Twitter traffic in relation to political
upheaval in Egypt concluded that:
a. Twitter posts contain more emotion and opinion than traditional news messages. b. Twitter posts contain less emotion and opinion than traditional news messages. c. Twitter posts actually caused the turmoil in Egypt. d. Twitter posts were responsible for a “spiral of silence.” e. Twitter posts helped to prevent a “spiral of silence.”
Matching
293) adaptors 294) affect displays 295) paralanguage 296) emblems 297) illustrator 298) ?llers 299) silence 300) regulators 301) territory 302) touch A) sounds used to ?ll in the gaps between words such as "you know" and "uh." B) nonverbal symbols that reinforce a verbal message C) the study of how we use time D) body motions that take the place of words E) signs of our emotional state F) nonverbal behaviors that attempt to control communication G) nonverbal behaviors that grow out of our discomfort H) the space we stake out as our own I) the absence of using your voice J) nonverbal behavior that conveys a wide range of emotions K) the vocal aspect of delivery that accompanies speech
_________________ is the most critical daypart for the local network affiliated TV station
a. Early morning b. Morning c. Noon d. Early fringe e. Late fringe
The text defines a claim as:
a) a line of inductive or deductive reasoning. b) reasoning that connects two events. c) an interpretation you want the audience to accept. d) an argument that moves from general to specific.