The gross impression is calculated by multiplying AQH persons during the times the commercial was run by the total number of spots
a. TRUE b. FALSE
.A
You might also like to view...
Neil's blog was primarily about his fear of roller coaster rides. The blog recounted his first ride on a roller coaster as a child and his mental state after the ride. It is clear his blog is not written for mass media, since it lacks a(n)
a) purpose. b) subject matter. c) audience. d) writing environment.
According to the text, what is the easiest way for media companies to find out what audiences’ existing needs are?
a. Look for what types of messages are already being consumed b. Use the trial and error method c. Ask consumers through online surveys d. All of the above
The term prima facie argument refers to the responsibility of the:
(a) opponent to present arguments which are sufficient to convince a reasonable person that the proposition is valid. (b) advocate to present arguments which are sufficient to convince a reasonable person that the proposition is valid. (c) opponent to present arguments which are sufficient to convince a reasonable person that the proposition is invalid. (d) advocate to present arguments which are sufficient to convince a reasonable person that the proposition is invalid.
The interactive model of communication is different from the linear model of communication because:
a. The interactive model omits an information source. b. The interactive model adds feedback. c. The interactive model includes an encoder. d. The interactive model decreases interaction between the source and receiver.