Discuss how event sponsorship can be used as a public relations tool.
What will be an ideal response?
Event sponsorship, in which a company pays for part or all of a special event, like a benefit concert or a tennis tournament, is another public relations tool. Examples are Coca-Cola's sponsorship of the FIFA World Cup and Special Olympics. Sponsoring special events can be an effective means of increasing company or brand recognition with relatively minimal investment. Event sponsorship can gain companies considerable amounts of free media coverage. An organization tries to ensure that its product and the sponsored event target a similar audience and that the two are easily associated in customers' minds.
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Frances has a compromising conflict-handling style. All of the following are true of her style except ______.
A. She has a moderate level of concern for herself and a moderate level of concern for others. B. It is appropriate when both parties have strongly opposing views and there is little hope of an integrative solution. C. Both parties are completely satisfied with the outcome. D. It may be the only possible approach when both parties have equivalent influence in the organization.
Discuss the various short-term needs for funds and the short-term sources for funds.
What will be an ideal response?
If Martie Brown, a retiree asked for your help choosing an investment that will provide a steady source of income, which of the following would be the best for you recommend?
A. Growth stocks B. Certificates of deposit C. Margin investments D. Low-rated muni bonds E. High-risk corporate bonds
Bubble Inc., a chewing gum manufacturer, specifically targets children in its advertisements. In its latest advertisement, the company indicates that Bubble is the only chewing gum that lets you blow "massive" bubbles that won't stick to your face. This statement represents the brand's
A. unique selling language. B. unique selling proposition. C. intent scale translation. D. surrogate advertising strategy. E. incomplete comparison.