Bubble Inc., a chewing gum manufacturer, specifically targets children in its advertisements. In its latest advertisement, the company indicates that Bubble is the only chewing gum that lets you blow "massive" bubbles that won't stick to your face. This statement represents the brand's
A. unique selling language.
B. unique selling proposition.
C. intent scale translation.
D. surrogate advertising strategy.
E. incomplete comparison.
Answer: B
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