In 1953, Friedson criticized the view of the media audience as a mass audience, arguing that:
a. people use media within an interpersonal context
b. there is a web of organized social relationships that exists among audience members
c. the social environment influences the way people are affected by messages
d. all of the above
d. all of the above
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This is the tendency of a closed system to run down and eventually expire
A) theory of least effort B) coalition C) groupthink D) entropy E) satisficing
Usually, the most important consideration when a court determines whether using copyrighted material without permission constitutes fair use is ______.
a. the quantity and quality of a work copied b. what the copyright holder intended the work to be used for c. whether the copyrighted work was a work for hire d. the impact on the copyrighted work’s market value
When disclosure is reciprocal,
A. a power imbalance occurs. B. it is unintentional. C. both parties have mutual leverage. D. it is more risky.
Which types of goals include using interpersonal skills so as to be perceived as interpersonally attractive and believable?
a. Relational b. Content c. Task d. Primary