What terms are included in good definitions of advertising?
What will be an ideal response?
paid communication, known sponsors, information plus persuasion, delivered to an audience, promotes products, services or ideas
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Which is NOT one of the five keys to future success?
A) get involved in extracurricular activities B) make time for an internship C) don't assume that being a "people person" is enough D) take easy classes E) manage your brand
Matthew is looking for a job. Apart from his professional experience, he has done volunteer work for Greenpeace. How should Matthew categorize such additional experiences, and how will it help in his career?
a. Optional information;because it is relevant to his objective and the job. b. Education; because it lists for the reader his major, degree, graduation date, and the institution he attended. c. Accomplishments; because itlists any awards, honors, offices held, or other leadership responsibilities he may have undertaken. d. Career objective; because it gives the reader a quick idea as to what he is seeking from his profession.
Marisol is standing on the back deck of a lodge that is perched high above a gorge. There is a fierce wind blowing, and it's causing whitecaps on the river below and breaking small branches from trees. Marisol is fighting to keep hold of her jacket, and her hair is growing more tangled and wilder by the minute. When she finally goes inside, her brother laughs and asks her what's wrong with her hair. Marisol responds, "It's a little breezy out." This is an example of a(n) ________, a humorous form of speech.
A. tall tale B. understatement C. anecdote D. pun
Manusov and Hegda found that having some cultural information and positive expectations:
A. leads to more rigid stereotyping than having no information. B. motivates migrants to be overconfident about their knowledge of a culture. C. may lead to more in-depth conversations than having no information. D. leads to greater levels of disappointment and frustration for migrants.