Which of the following is an advantage of franchising compared to company-owned service distribution?
A) reduced financial risk
B) increased control on customer experience
C) increased brand value
D) increased standardization of services
A
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Pay level is the total amount an employee pays to the organization.
Answer the following statement true (T) or false (F)
What is defined as a stable and unique pattern of traits, characteristics, and resulting behaviors that gives an individual his or her identity?
A. self-concept B. differences C. attributes D. personality
In the product concept development and screening phase of new product development, successes generally occur much more frequently than failures
Indicate whether the statement is true or false
Identify an important difference for marketers between Twitter and Facebook
What will be an ideal response?