In the context of the pre- and postproduction services perspective of a value chain, which of the following statements is true of preproduction services?
A) They focus on gaining a customer.
B) They include on-site installation and application services.
C) They focus solely on keeping an existing customer.
D) They include recycling and remanufacturing initiatives.
A
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When the advertising objective is to build primary demand for a new product category, ________ advertising will most likely be used
A) persuasive B) informative C) comparative D) patronage E) institutional
Which sentence uses correct capitalization?
A) Many college students love American Eagle Jeans and Sperry Shoes for their comfort and fit. B) Many college students love American Eagle jeans and Sperry shoes for their comfort and fit. C) Many College students love American Eagle jeans and Sperry shoes for their comfort and fit.
Xerox benchmarked its distribution system against that of L. L. Bean's. This is an example of:
A) competitive benchmarking. B) internal benchmarking. C) functional benchmarking. D) disaggregate benchmarking.
Which of the following is a contract most likely to fall under UCC Article 2:
a. IBM sells an office building in Atlanta to Microsoft b. GM buys seat belts from Ace to install in new Cadillacs c. Nock hires CompuW to service its computers for a year so they are kept in good condition d. Disney buys the copyright on a book to make it into a movie e. none of the other choices