Which of the following is the best example of the promotional objective of combating competitive promotional efforts?
A. Joy advertises that its dish soap has more suds than Dawn, Sunlight, and other leading dish soaps.
B. Joe Boxer and Kmart collaborate to promote Joe Boxer's lines of clothing and housewares.
C. The Pork Council advertises pork as the "other white meat" and a healthier alternative to beef.
D. After Ford promotes the towing capacity of its F-series trucks, DaimlerChrysler soon emphasizes the towing capacity of its Dodge trucks.
E. Hyundai offers 10-year/100,000-mile warranties on its vehicles in order to give customers confidence in its brand name and automotive offerings.
Answer: D
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Research on the effects of two-tier wage plans found that
A. both existing employees and new employees have a similar pay rate. B. lower-paid employees expected to be promoted into the second tier in a short time span. C. lower-paid employees were less satisfied on average than higher-paid employees. D. equity theory did not come into play for either group and neither group experienced more or less job satisfaction than the other. E. lower-paid employees were more satisfied on average than higher-paid employees because they made comparisons with lower-paying alternatives for themselves.
Cluster sampling is
A. a nonprobability sampling method. B. the same as convenience sampling. C. a probability sampling method. D. a systematic sampling method.
All of the following are potential disadvantages of short-term debt EXCEPT
A) short-term debt must be paid back more quickly than long-term debt. B) uncertainty of interest costs because short-term debt must be replaced often. C) short-term debt generally has a higher interest cost than long-term debt. D) a greater risk of illiquidity than long-term debt.
When Dell sells various laptops, it also pre-installs Microsoft Office and other software customers order at a discount before a laptop is shipped. This is an example of
A. price lining. B. prestige pricing. C. customary pricing. D. bundle pricing. E. product line pricing.