The third, and most important, way information adds value is by the ________, involves taking raw information and organizing, selecting, synthesizing, and distributing it
Fill in the blank(s) with the appropriate word(s).
Answer: creation of new customer relationships
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If the current ratio is 2.5 to 1, net income is $6,000, and current liabilities are $18,000, how much is working capital?
a. $ 6,000 b. $ 14,000 c. $ 27,000 d. $ 45,000
What is a person who sends e-mail or pop-up messages to users asking for personal information in inventive ways called?
a. trojan b. sniffer c. spoofer d. phisher
A central assertion of ________ is that marketing techniques can be used to promote causes and improve the lives of individuals and society
A) sustainability B) the social marketing concept C) marketing ethics D) consumerism E) environmentalism
Edison noticed that prices at a new video game rental website were lower than those at most of the other gaming websites or retail stores such as Game Stop. He is exhibiting
A. cognitive dissonance. B. selective retention. C. selective comprehension. D. stimulus generalization. E. stimulus discrimination.