A central assertion of ________ is that marketing techniques can be used to promote causes and improve the lives of individuals and society
A) sustainability
B) the social marketing concept
C) marketing ethics
D) consumerism
E) environmentalism
B
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Retained customers ________ than switchers
A) are more expensive to serve B) are more profitable C) have lower lifetime customer value D) are more price sensitive
What is a client/server network?
A. A series of efficiently sized units, each of which contains the address of the destination computer. B. The geometric arrangement of the actual physical organization of the computers and other network devices in a network. C. An intelligent connecting device that examines each packet of data it receives and then decides which way to send it onward toward its destination. D. A model for applications in which the bulk of the back-end processing, such as performing a physical search of a database, takes place on a server, while the front-end processing, which involves communicating with the users, is handled by the clients.
Which of the following statements about the replacement cost provision of the Homeowners 3 policy is true?
A) It applies to personal property losses only. B) Except for small losses, the insured must repair or replace the damaged property in order to receive full replacement cost. C) The insured is required to carry an amount of insurance equal to 100 percent of the replacement value of the insured property. D) Loss settlements are equal to 50 percent of the value of the loss if the insured is carrying less than the required amount of insurance.
Helene, a disabled person, applies for a job at Industrial Engineering Applications Inc for which she is well qualified, but for which she is rejected. Industrial Engineering continues to seek applicants and eventually fills the position with a person who is not disabled. Helene is most likely to succeed in a suit against Industrial Engineering for discrimination under the Americans with
Disabilities Act if she can show that? A) she was not hired solely because of her disabil-ity. B) she can function well with corrective devices or on medication. C) her disability causes her undue hardship. D) she could not perform the job even with reasonable accommodation.