Coombs says all of the following are crisis communication strategies EXCEPT
A) avoid the media.
B) attack the accuser.
C) denial.
D) excuse.
E) justification.
Answer: A
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Which of the following statements best characterize the basic premise of similarity attraction paradigm?
A. If we perceive our attitudes are similar to someone, we are attracted to them. B. We are only attracted to someone based on actual similarities. C. Similar physical appearance has stronger effect than similar values. D. When we get to know strangers, we focus on similarity in dress and appearance.
Creative briefs include information about:
a. The target audience b. What you want the target audience to know, understand or feel c. Key insight d. All of the choices
All of the following are key elements of Toulmin's model of argument EXCEPT
A) grounds. B) analogy. C) warrant. D) backing. E) qualifier.
Passing visual aids among the audience during a speech is helpful to a speaker because it allows listeners to inspect the aids at their own pace.
Answer the following statement true (T) or false (F)