The practice of designing Web pages so that they rank high in relevance when users search with certain keywords is called:
a. targeting
b. positioning
c. acquisition
d. search engine optimization
e. none of the above
d
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________ are computer systems that incorporate the decision rules used by people who are considered to have proficiency in a certain area.
A. Clouds B. E-HRM systems C. Decision support systems D. Expert systems E. Transaction-processing systems
The offering of merchandise not typically associated with the store type is called
A. scrambled merchandising. B. product diversification. C. intratype competition. D. channel diversification. E. vertical differentiation.
Businesses use the marketing concept when they focus on ________
A) limiting the environmental impact of the company's products B) growing profit margins C) fulfilling the expectations of their customers D) efficiently distributing products to retailers E) creating promotional programs that will increase sales volumes
The FASB's conceptual framework includes which of the following as financial reporting objectives?
a. Provide information useful for making rational investment and credit decisions. b. Provide information to help current and potential investors and creditors assess the amount, timing, and uncertainty of future cash flows. c. Provide information about the economic resources of a firm and the claims on those resources. d. Provide information about a firm's operating performance during a period. e. all of the above