The economic-buyer theory assumes that consumers know all the facts and logically compare choices.
Answer the following statement true (T) or false (F)
True
The economic-buyer theory assumes that consumers are economic buyers-people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money.
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The most important actors in a company's microenvironment are its competitors
Indicate whether the statement is true or false
Which of the following is an effective device for gaining attention in a persuasive message?
a. A personal experience b. A startling announcement c. A gift or product sample d. All of the above are effective devices.
Under which type of tenancy is the tenant technically a trespasser?
A) Tenancy at will B) Tenancy under lease C) Tenancy for years D) Tenancy at sufferance E) Periodic tenancy
Lewis, Inc uses the indirect method to prepare its statement of cash flows
Refer to the following portion of the comparative balance sheet: Lewis, Inc Comparative Balance Sheet December 31, 2017 and 2016 2017 2016 Increase (Decrease) Cash $42,000 $36,000 $6,000 Accounts Receivable 62,000 70,000 (8,000 ) Merchandise Inventory 106,000 50,000 56,000 PP&E, net 240,000 180,000 60,000 Total Assets $450,000 $336,000 $114,000 Additional information provided by the company includes the following: Equipment costing $104,000 was purchased for cash. Equipment with a net book value of $20,000 was sold for $28,000. Depreciation Expense of $24,000 was recorded during the year. Use the T-account format and evaluate the transactions affecting Property, Plant, and Equipment, net. What will be an ideal response