Marcus is writing a persuasive message asking his employees to complete an online company survey. Which of the following should he avoid when writing his message?
a. Keeping paragraphs short
b. Using concrete nouns and active verbs
c. Focusing the spotlight on benefits to the company
d. Using an inductive outline
C
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The audit team typically reviews journal entries in the receivables ledger for unusual entries that may be indicators of fraudulent activity
a. True b. False Indicate whether the statement is true or false
The airline offers discount rates to (whoever, whomever) flies during the week
What will be an ideal response?
The authorized stock of a corporation
A) must be recorded in a formal accounting entry. B) only reflects the initial capital needs of the company. C) is indicated in its by-laws. D) is indicated in its charter.
Which of the following is an example of publicity?
a. Neon Power, a manufacturer of electronic goods, uses its salesforce to sell directly to its customers. b. Silky Blue, an apparel store, announces huge discounts on its products for the year-end sale. c. The Blue Bird, a daily newspaper, publishes a review about the latest model car from Storm, a car manufacturing company. d. Neil's Food Factory, a manufacturer of food products, relies largely on paid-for advertisements on television for its products.