A self-report measure where participants are asked to put an "X" along a segmented rating scale following a questionnaire item is known as a(n) __________ scale
a. semantic differential
b. personal interview
c. psychophysical
d. event-related potential
a
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The two hemispheres of the brain process information differently; therefore, they work and process information independently of each other.
Answer the following statement true (T) or false (F)
Imagine that your friend James has just taken up the habit of smoking cigars because he thinks it makes him look cool. You are concerned about the detrimental effects of smoking on his health, and you raise that concern to him. James gets a bit annoyed with your criticism and says, "My grandfather smoked cigars, and he lived to be 100!" You might point out that a major problem with his argument involves
A. framing. B. the conjunction rule. C. sample size. D. none of these
Which part of the brain stores lasting verbal memories and helps us navigate through space?
a. amygdala b. hypothalamus c. pons d. hippocampus
The person MOST closely associated with the law of effect is __________
a) Watson. b) Skinner. c) Pavlov. d) Thorndike.