Phrases such as "I came to this view because…" or "Because of that experience, I began to see this issue as…" are examples of using invitational language to communicate to your listeners that you value them and only are trying to explain your view and not impose it on others

Indicate whether the statement is true or false


True

Communication & Mass Media

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Which of the following is not one of the three "planes" or philosophies described by Cragan and Shields (1995) in product-related campaigns?

a. innovative (or diffuse) plane b. pragmatic (or practical) plane c. social (or interactive) plane d. righteous (or highly principled) plane

Communication & Mass Media

Which of the following is NOT listed in the textbook when

providing information on using a color wheel?a. Complementary a. Triadic b. Triaminic c. Tetradic d. These are all noted in the section on using a color wheel.

Communication & Mass Media

Local TV affiliates actually have very many hours of programming decisions to mak

True False

Communication & Mass Media

Nate’s mother accused him of not listening to her, but really he was having difficulty _____ her because the television volume was very loud.

a. paying attention to b. attending to c. hearing d. understanding

Communication & Mass Media