Which of the following is not one of the three "planes" or philosophies described by Cragan and Shields (1995) in product-related campaigns?
a. innovative (or diffuse) plane
b. pragmatic (or practical) plane
c. social (or interactive) plane
d. righteous (or highly principled) plane
a
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The concept of credibility is similar to Aristotle’s notion of ______.
a. pathos b. logos c. ethos d. kairos
Analyze how the identity of the audience influences your choices, and explain how your choices influence the identity of the audience The best audience is __________.
A. an audience that agrees with you by chance B. one you create yourself by emphasizing a common concern C. one that has no opinion on the topic D. all of these choices E. none of these choices
On the first anniversary of Ronald Reagan's death, the Reagan family and a group of close friends gathered at the Reagan Library to talk about Ronald Reagan's life and accomplishments. Then former President George H. W
Bush gave a brief speech at the occasion. What is the textbook term for this speech? a. a presentation speech b. a commencement address c. a speech of dedication d. a commemorative address
Corporate social responsibility can positively impact an organization’s ______, while CEO activism might risks negatively impacting it.
a. visibility b. hierarchy c. management d. reputation