The most obvious difference between a business corporation on the one hand and healthcare and government organizations on the other concerns ______.
A. price structure
B. shareholders
C. mission
D. none of these
C. mission
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Kimball Gardens is a company that operates as two distinct businesses: one that sells lawn and garden products and one that markets booklets. Each business is called a ________
A) separate entity B) strategic business unit (SBU) C) cash cow D) star E) business portfolio
An accord, by itself, does not discharge the original contract. The accord ________ the original contract until the accord is performed, i.e., satisfaction.
A. rescinds B. novates C. suspends D. cancels
An advertising execution technique used by business-to-business marketers depicting the negative consequences of making incorrect purchase decisions is referred to as
A. a problem-solution execution. B. slice-of-death advertising. C. informational advertising. D. slice-of-life advertising. E. a response-stimuli execution.
Which of the following measures the average length of stay at a Web site?
A) loyalty B) stickiness C) page views D) retention rate