If a leader cannot get consensus, he or she should at least try to get a commitment from the minority

A. True
B. False


ANS: a

Communication & Mass Media

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Mass communication includes

a. the study of mass media, the messages they generate, the audiences they attempt to reach, and their effects on these audiences. b. the study of mass media and effects on audiences. c. the study of messages and their effects on audiences. d. none of the options available.

Communication & Mass Media

In a practice adopted from radio, early television programs usually:

a. carried direct sponsorship. b. sold advertising mostly to soap companies. c. sold both 30- and 60-second spots to support network-produced programming. d. set up bidding wars between competing sponsors.

Communication & Mass Media

CHOOSE ALL THAT APPLY. In addition to information and formal leadership power, what are the more specific types of leadership power?

a. Illegitimate b. Coercive c. Referent d. Reward e. Expert

Communication & Mass Media

A single sentence that summarizes what you want your listeners to remember is called the __________.

A. specific purpose B. general purpose C. conversion D. thesis

Communication & Mass Media