Mass communication includes
a. the study of mass media, the messages they generate, the audiences they attempt to reach, and their effects on these audiences.
b. the study of mass media and effects on audiences.
c. the study of messages and their effects on audiences.
d. none of the options available.
a
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The technology and media usage gap between the rich and poor, highly educated and less educated, developed world and developing world, and so forth, is known as the ______.
A. information divergence B. digital divide C. knowledge gap D. accessibility privilege
Laura is selling a new car to a customer who has
the older model of the same car. She states, "This new model is just like your car except that is gets better gas mileage and has side airbags." Laura is primarily using which skill to make her message relevant? A. She is making her message concise. B. She is using other focused language. C. She is using familiar examples. D. She is using specific words.
Which of the following is NOT a method by which a leader defines a team's focus?
a) Develop clear task roles for group members. b) Elevate heroes who represent abstract goals. c) Use rituals to celebrate milestones. d) Create identification by espousing shared values.
Saying just the opposite of what he or she really means occurs when a speaker uses _________
Fill in the blank(s) with the appropriate word(s).