The statement, "We have always wanted to own a travel trailer like this one," is a closing clue that falls into which category?
A) benefits
B) requirements
C) questions
D) recognitions
E) assumptions
D
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Advertising is a major component of integrated marketing communications
Indicate whether the statement is true or false
Messages should be evaluated on
a. desirability, exclusiveness and believability b. words, order and style c. content, images and mood d. product, service or behavior e. shaping, distinctiveness and behavior modification
One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses.
A. applications (apps) B. widgets C. cookies D. speed dials E. texts
“All of those autonomous companies or strategic business units who actually perform operational and/or managerial activities in the business processes designed to produce a specific output for a particular customer or market” are ________.
Fill in the blank(s) with the appropriate word(s).