What are the functions of a mission statement?
The mission statement expresses:
1 . the purpose for which the organization exists.
2 . what the organization wants to accomplish
3 . how its products and services can uniquely meet its targeted customers' needs.
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All of the following are steps you can take to limit message alteration EXCEPT
a. limit the number of people a message travels through before it gets to you. b. go to the source for clarification. c. shoot the messenger. d. keep communication channels open with subordinates and customers.
Marketers use mobile channels for several purposes. Which of the following is LEAST likely to be one of those purposes?
A) Enrich the brand experience. B) Send billing statement. C) Stimulate immediate buying. D) Make shopping easier. E) Boost sampling.
A change from an accelerated depreciation method to the straight-line depreciation method should be accounted for as a
a. change in accounting estimate. b. change in accounting estimate effected by a change in accounting principle. c. correction of an error. d. a prior period adjustment.
In the context of the entrepreneurial strategy matrix, most small business ventures are in the lower right quadrant where innovation is low and risk is high.
Answer the following statement true (T) or false (F)