A(n) ______ question is one originally asked by a group member to the leader who then directs it back to the person who asked it.
A. relay
B. overhead
C. direct
D. reverse
D. reverse
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Caterpillar needed to know what truck fleets should test their two new engines; how they could get a marketing strategy that could be measured; and how to adjust for the coming downturn in sales
To answer these questions, they gave their salesforce laptops and paid them to enter customer information related to each sale they made. Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions. Caterpillar utilized ________. A) secondary marketing B) external marketing C) database marketing D) internal marketing
According to Table 13-1, if a random number of 00 is drawn, what would the simulated number of breakdowns be?
A) 0 B) 1 C) 2 D) 3 E) Not enough information provided
Communicating with customers is known as the ________ portion of the marketing mix.
A. Production B. Place C. Promotion D. Positioning E. Pricing
________ is a person's judgment about whether he or she can successfully learn new knowledge and skills.
A. Self-concept B. Self-efficacy C. Self-esteem D. Self-actualization