Two companies provide ratings data for broadcasting and cable throughout the year. What are they?

a) FCC and CNN
b) Nielsen and Arbitron
c) NAB and FCC
d) Nielsen and Gallup


B

Communication & Mass Media

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Which one of the following helped develop the concept of journalistic objectivity in news?

A) the Spanish-American War B) creation of the Associated Press C) increase in advertising revenue D) government regulation

Communication & Mass Media

The major effort worldwide to improve standards and professionalism in public relations is

A) licensing. B) continuing education. C) accreditation D) promoting membership in professional organizations. E) expanding collegiate-level public relations curriculum.

Communication & Mass Media

When preparing a résumé, always be sure to include a citation of personal characteristics

Indicate whether the statement is true or false.

Communication & Mass Media

All of the following are ways to adapt to an audience’s minimal knowledge EXCEPT:

a) define all relevant concepts and terms. b) use visual aids to depict difficult structures and processes. c) use jargon if it fits within organizational norms. d) provide extensive background material on the topic.

Communication & Mass Media