All of the following are ways to adapt to an audience’s minimal knowledge EXCEPT:

a) define all relevant concepts and terms.
b) use visual aids to depict difficult structures and processes.
c) use jargon if it fits within organizational norms.
d) provide extensive background material on the topic.


ANS: c

Communication & Mass Media

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When a relationship deteriorates, the breadth and depth often reverse themselves, a process known as _______

a. intrapersonal dissatisfaction b. relationship deterioration c. depenetration d. dissolution

Communication & Mass Media

Which of these is an example of corporate social marketing?

a. McDonald’s matches customer donations for Ronald McDonald House Charities. b. Dunkin Donuts donates $1 to Stop Hunger for every coupon book purchased in store. c. Apple provides iPad's to every elementary-aged student in New York City’s lower income school districts. d. Mondavi Winery sponsors a campaign designed to reduce drunk driving among college students.

Communication & Mass Media

A monthly full-scale random test of the EAS system is activated by the federal government

a. TRUE b. FALSE

Communication & Mass Media

Rather than listen to what his mother was saying, Carson was more interested in thinking about the new video game his friend had told him about at school. This is an example of which of the following barriers to listening?

A. self-focus B. emotional noise C. criticism D. processing rate

Communication & Mass Media