When shopping for tires for your automobile, you notice that the manufacturer you have selected has tires for your car priced low, average, and high, based upon performance and features. This is an example of what type of product-mix pricing?
A) two-part pricing
B) product-line pricing
C) captive product pricing
D) market pricing skimming
E) price discrimination
B
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Henry tells his wife, Esmeralda, that his last sales call of the day at DuPont was a disaster. He explains that he never really figured out what the purchasing agent was looking for. Esmeralda, a sales trainer for another firm, hands Henry a book on
A. listening skills. B. overcoming objections. C. prospect evaluation. D. product demonstrations. E. closing.
Ensuring that meetings have a clear agenda can help with time management
Indicate whether the statement is true or false
Which of the following statements regarding an organization's strategic business unit level is most accurate?
A. The overall strategy for the organization is directed at the strategic business unit level. B. The strategic direction is more specific at the strategic business unit level than at the corporate level. C. More end-user analysis is provided at the strategic business unit level than at the functional level. D. The strategic business unit level is the level that works most directly with an organization's targeted customers. E. In the most complex organizations, the corporate level and the strategic business unit level may merge.
If interest rates consistently decline over a specific period, the market price of a bond you own would likely ____ over this period. (Assume no major change in the bond's default risk.)
a. consistently increase b. consistently decrease c. remain unchanged d. change in a direction that cannot be determined with the above information