He defined the field of public relations with his definition of PR as the "conscious shaping of opinions and attitudes": _________________
Fill in the blank(s) with correct word
Edward Bernays
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How would you contrast Ivy Lee’s approach to public relations versus that of Edward Bernays??
What will be an ideal response?
Which of the following is not one of the four primary types of persuasive claims that can be developed through a presentation to convince?
a. Opinion b. Value c. Conjecture d. Fact
The greatest problem in making a group decision by majority vote is that
A. a majority decision never involves discussion. B. majority decisions do not allow input from all members. C. a decision made by majority vote will be difficult to implement because it does not enjoy widespread acceptance. D. when making a decision by majority, groups may sacrifice decision quality and group cohesiveness for efficiency.
When you make a generalization, you look at the details of examples, specific cases, and occurrences and infer that what is true of them is true of the entire class they represent
Indicate whether the statement is true or false.