Which of the following is not one of the four primary types of persuasive claims that can be developed through a presentation to convince?

a. Opinion
b. Value
c. Conjecture
d. Fact


a. Opinion

Communication & Mass Media

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Form 10-K is used ________

A) to get a practitioner's license B) for financial disclosure C) to get FOIA information D) to get a driver's license E) to run in a road race

Communication & Mass Media

Step 1 in reflective thinking is to "analyze the problem."

Indicate whether this statement is true or false.

Communication & Mass Media

The two levels of meaning in language are

a. denotative and connotative. b. abstract and concrete. c. implied and expressed. d. cultural and universal.

Communication & Mass Media

The best messages in the world won’t have any impact if they don’t ______.

A. reach the proper readers and viewers B. cost a lot C. have good graphics D. have good copy

Communication & Mass Media