Customer relationship management helps firms gain and maintain competitive advantage by:
a. integrating markets irrespective of demography or behavioral characteristics.
b. streamlining processes around traditional functions rather than customers.
c. continuing to make products that better meet customers' needs and provide increased value.
d. forecasting customer retention and defection rates.
d
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An extremely high inventory turnover ratio may be a signal that the company is losing sales due to inventory shortages.
Answer the following statement true (T) or false (F)
What is comprehensive income and what is contained in a statement of comprehensive income?
All of the following can provide evidence of an economic event except
a. source document b. turn-around document c. master document d. product document
Messages that try to convince the audience to consider then purchase products and services are called what?
A) Direct messages B) Indirect messages C) Business messages D) Persuasive business messages E) Marketing and sales messages