Powder Snowboard Company was founded in 1992 and is now based in Seattle, Washington. The company estimates that snowboard enthusiasts typically spend about $600 annually on gear even though they only get on the slopes about 50 days a year. However, Powder products are available in markets where the typical customer can average 30 days on the slopes using their equipment, so Powder ensures that they have store outlets near ski resorts such as Colorado, Vermont, and Utah. What type of segmentation variable does Powder utilize when selecting locations for its retail outlets?
A. Geographic
B. Demographic
C. Lifestyle
D. Psychographic
Answer: A
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A. Free products and services can knock out potential and actual competitors. B. The free pricing strategy was born in the early days of the Web. C. It is difficult to convert free customers into paying customers. D. Free products and services can help build market awareness.
Stan Clark, the owner of Eskimo Joe's bar, is considering closing the bar and selling the logo apparel with direct marketing through a catalog. Stan Clark is considering a(n) ________ option
A) wholesaling B) nonstore retailing C) off-price retailing D) warehouse E) broker
A ______ has two or more members, with a clear leader, who perform independent jobs with individual accountability, evaluation, and rewards.
a. team b. group c. committee d. department
Which of the following is not true regarding agency theory?
a. It is also called contracting theory. b. Its underlying assumption is that individuals act in their own best self-interest. c. Few agency relationships between parties may be defined or governed by accounting numbers. d. It is concerned with the various costs of monitoring and enforcing relations among management, owners, creditors, and government.