Stan Clark, the owner of Eskimo Joe's bar, is considering closing the bar and selling the logo apparel with direct marketing through a catalog. Stan Clark is considering a(n) ________ option
A) wholesaling
B) nonstore retailing
C) off-price retailing
D) warehouse
E) broker
B
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A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information
This company is ________. A) taking advantage of government data B) motivating intermediaries to share intelligence C) networking internally and externally D) setting up customer advisory panels E) buying information from research firms
________ is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations
A) Mass marketing B) Trigger-based marketing C) Differentiated marketing D) Concentrated marketing E) Micromarketing
Use this information to answer the following question. Beginning inventory 100 units @ $8.00 Purchase-Oct. 200 units @ $6.00 Purchase-Dec. 100 units @ $12.00 A periodic inventory system is used; ending inventory is 140 units. What is cost of goods sold under FIFO?
A) $1,760 B) $3,160 C) $2,160 D) $4,160
Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?
A) sales promotion B) personal selling C) direct marketing D) public relations E) advertising