Which banking act allowed interstate banking?
a. Reigle-Neal Interstate Banking and Branching Efficiency Act
b. Glass-Steagall Act
c. DIDMCA
d. Sarbanes-Oxley Act
a
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Which of the following is a reason for the increasing popularity of the integrated marketing communications concept?
A. More selectively segmented markets have replaced the traditional broad market groups to which marketers promoted in the past. B. Marketers are discontinuing the use of online advertising because it lacks measurability. C. The proliferation of thousands of media choices beyond traditional television has made promotion easier. D. Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses.
To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women
These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example? A) geocoding B) geodemography C) the hierarchy of needs D) projective techniques E) ethnography
Which of the following is/are not true?
a. Firms may issue capital stock (preferred or common) for cash or for noncash assets. b. Firms usually issue shares for cash at the time of their initial incorporation and at periodic intervals as they need additional shareholder funds. c. Firms sometimes issue shares to employees as compensation. d. The issue price for preferred stock usually approximates its par value. e. none of the above
Capitalize the first letter of the names of directions when they indicate specific ____________
a. routes b. geographical areas c. historical paths d. shipping routes