Customers will not always be able to tell you what products they want and need because:
A) customers are aware of only the problems that they have.
B) customers are not conscious about the cost of product development.
C) a marketer may not have direct contact with the customer.
D) the solutions suggested by customers will not be feasible.
A
You might also like to view...
Product modifications are an important source of new products for organizations
Indicate whether the statement is true or false
The Work in Process Inventory account in a job order costing system consists of
A) time conversion cards. B) job conversion cards. C) job order cost cards. D) product cost cards.
Robert McIntosh, a realtor, is showing a new apartment to a couple. The husband asks Robert "What kind of terms do you offer?" Robert should most likely respond by:
A. summarizing the benefits of the apartment. B. entering the negotiation phase of the transaction. C. using a direct close to make the sale immediately. D. asking what terms the prospect wants. E. using a standing-room-only close.
Which is NOT a key benefit a firm may seek to realize from engaging in collaboration with other firms?
a. Reducing risk b. Entering new markets more easily c. Preserving brand identity d. Obtaining new knowledge