Which of the following is true about persuasion in the digital age?

A) The volume and reach of persuasive messages have become limited.
B) Persuasion is less complex and personal.
C) Persuaders play on emotions by using flattery, empathy, nonverbal cues, and likability appeals.
D) Only organizations with dedicated sales teams are in the persuasion business.


C

Business

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Service staff poka-yokes usually focus on preparing the customer for the encounter, understanding and anticipating their role in the service transaction, and selecting the correct service or transaction

Indicate whether the statement is true or false

Business

Advertising agencies typically receive

A. large fees from the companies whose ads they develop and place. B. a 15% commission from the company whose product they are helping advertise. C. a 10% commission from the advertising company and 10% from the media they use. D. a 25% commission paid by the media from which it makes purchases. E. a 15% commission paid by the media from which it makes purchases.

Business

When comparing the democratic processes of unions and corporations, one can conclude that they are comparable.

Answer the following statement true (T) or false (F)

Business

How much is a basis point?

A. 1.0% B. 0.1% C. 0.01% D. 0.001%

Business