Depending on the firm's current capital structure, as well as the capital structure following today's financing decision, the firm may be implicitly deciding on future financing as well
Indicate whether the statement is true or false
TRUE
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Marketing plans contain guidelines for a product's marketing programs
Indicate whether the statement is true or false
A "customer centered" approach to handling the media by a public relations manager means that the PR person
a. must persuade journalists that it is in their interest to run a particular story b. determines the needs and wants of the journalist and modifies the story to meet those needs c. must combat journalists rejecting a story because they just don't understand the value d. go over the head of the journalists to the editor to convince the media outlet to run the story e. tell the journalists that he or she has many years of experience and that should be good enough to know whether the story is newsworthy or not
___________ is defined as others’ awareness of your presence in an organization.
a. Coconsciousness b. Political skill c. Visibility d. Transparency
Direct competitive advertising focuses on
A. keeping the product's name before the public. B. developing primary demand. C. promoting an organization's ideas. D. making specific brand comparisons. E. aiming for immediate buying action.