Why don’t all E-Retailers offer reviews and ratings on their sites?
a. Negative reviews tend to outnumber positive reviews on most sites.
b. 80% of user generated reviews are negative.
c. Brands fear that dissatisfied customers will use review features to flame the brand.
d. Consumers do not find utility in negative reviews.
e. All of these.
c. Brands fear that dissatisfied customers will use review features to flame the brand.
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The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers. All of the following are variables that are commonly used except:
A) demographics. B) polycentrics. C) behavioral characteristics. D) benefits sought. E) psychographics.
Management experts often use terms like ________ to describe an organization in which autonomous business units operate with their own agendas and a minimum of horizontal interdependence
A) sprinklers B) fountains C) chimneys D) skyscrapers E) towers
After years working in a local restaurant, Mika left to start her own catering business. Since she is self-employed, Mika is covered by OSHA.
Answer the following statement true (T) or false (F)
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A) clean opinion with an emphasis of matter paragraph B) adverse opinion C) qualified opinion for a GAAP departure D) clean opinion