The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers. All of the following are variables that are commonly used except:
A) demographics.
B) polycentrics.
C) behavioral characteristics.
D) benefits sought.
E) psychographics.
B
Business
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Which of the following costs generally can be traced directly to units of product?
A. Overhead costs B. Indirect materials C. Indirect materials and assembly labor D. Assembly labor
Business
Which population group is most likely to spread incorrect information?
A) Public affairs B) Trolls C) The misguided D) Unhappy customers E) Ragers
Business
Sometimes marketing research studies lead to the wrong decisions
Indicate whether the statement is true or false
Business
What are the five communication mediums that a buyer uses to send nonverbal signals? Why should salespeople recognize such signals?
What will be an ideal response?
Business