Which of the following is NOT a model of communication?
A. action
B. transaction
C. interaction
D. reaction
Answer: D
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In differentiating between captive and voluntary participants, it is important to remember that captive participants __________.
A. are motivated to listen B. may resist participation C. are characteristically heterogeneous D. have an interest or need related to the topic
You can search the library?s catalog using a combination of which of the following?
A) author B) subject C) title D) all of the above
Strategic communication campaigns that are reported in what is called an “integrated” manner is described in which one of the following?
a. reporting on outcomes according to PESO media channels b. reporting on outcomes irrespective of media channel c. reporting on outcomes according to audience d. reporting on outcomes irrespective of campaign tactics
For the active audience (positive interpretation, a lot of knowledge), a speaker should:
a) avoid alienating the audience with an extensive set of credentials. b) use powerful attention-getters to overcome apathy. c) focus on getting the audience to take concrete action. d) emphasize the urgency and relevance of the topic.