For the active audience (positive interpretation, a lot of knowledge), a speaker should:
a) avoid alienating the audience with an extensive set of credentials.
b) use powerful attention-getters to overcome apathy.
c) focus on getting the audience to take concrete action.
d) emphasize the urgency and relevance of the topic.
ANS: c
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What do media gatekeepers look for most when the spokesperson of an organization addresses the media?
a. Quotable lines b. Dramatic gestures c. Exaggerated facial expressions d. Jargon-filled language
Topic commitment is a stronger predictor of speech effectiveness than preparation time.
Answer the following statement true (T) or false (F)
While delivering a speech, effective gestures must appear rehearsed to demonstrate confidence
Indicate whether the statement is true or false
Using the following topic, diagram how public opinion is communicated by the media: "Drunk drivers are a danger to the citizens of the United States." Be sure to identify the majority view, the silent minority view, and the quasi-statistical sense.
What will be an ideal response?