The reengineering of sales in the 1990s, especially the impact of sales force automation and the salesperson's educated use of technological tools in working with prospective customers in a highly efficient way is referred to as:

A) reverse engineering.
B) virtual selling.
C) direct marketing.
D) mass marketing.


B

Business

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If negative publicity is combated in an Internet chat room, the approach being used is an:

A) impression management B) entitling C) enhancement D) Internet intervention

Business

The rapid growth of database marketing technologies has lured many businesses down a side road where technology is seen as the solution instead of a tool for building a solution Without a solid commitment to serving individual customer needs, these businesses can fall into a ________.

A) reverse marketing trap B) technology trap C) customization trap D) downward spiral E) price trap

Business

A person who is injured from a fall from a mechanical horse who has witnessed several persons

including herself fall from the horse is subject to an assumption of risk defense. Indicate whether the statement is true or false

Business

When a jury is sequestered:

a. it cannot deliberate more than two weeks. b. it will be confined to a hotel when it is not deliberating. c. it cannot ask the court questions. d. it must not read newspapers. e. All of the above

Business