Ashley recently received an e-mail from a bank asking for her account number and verification of her password. The e-mail contained the bank's logo and was signed by the branch manager. She immediately replied to the e-mail, providing the requested details. However, a few days later, she noticed that her bank statement showed a zero balance. On checking with the bank authorities, she was told that the e-mail was not sent by them. Ashley was most likely a victim of which of the following types of fraud?
A. Brand spoofing
B. Key logging
C. Pirating
D. Pharming
A. Brand spoofing
Phishing, also called carding or brand spoofing, is a technique to gain personal information for the purpose of identity theft, usually by means of fraudulent e-mail.
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In Hau Lee's uncertainty framework to classify supply chains, a supply chain for functional products with a stable supply process is called which of the following?
A. Responsive B. Risk hedging C. Agile D. Efficient E. Forward looking
Discuss the characteristics of focus groups (Table 5.2 in the text). List at least four 4 characteristics and explain why it is important to consider each characteristic
What will be an ideal response?
How does a marketing decision support system (MDSS) differ from a marketing information system (MIS)? Why might a marketer want to use an MDSS in addition to an MIS?
What will be an ideal response?
A situation analysis ______.
a. is focused only on an organization’s internal strengths and weaknesses b. focuses on those features in a company’s environment that most directly affect its options and opportunities c. describes how strategic planning is different from operational planning d. is a plan for pursuing a mission and achieving objectives