Contract devices explicitly designed to thwart a hostile takeover attempt are called poison pills or shark repellents. Examples include all of the following EXCEPT:
a. a shareholder rights plan that can be issued as dividends at management's discretion.
b. an event-triggered put provision in one of the firm's debt contracts.
c. a provision in the firm's charter that gives incumbent management their positions for life.
C
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Kronos Inc, a car manufacturer, makes a car called Hover that runs on the force generated by super magnets. Kronos is the first company to use super-magnet technology in automobile manufacturing, aiming to reduce dependency on non-renewable fuels
If Kronos plans to release television advertisements about Hover, what kind of advertising objective should it pursue when introducing the new product into the market?
A manager's decision to run a quarter-page ad in the business section of the local newspaper to promote goodwill toward his company is part of an operational plan
Indicate whether the statement is true or false
The total retail experience deals with a customer's involvement with a retailer from pre-sale discussions to post-sale service
Indicate whether the statement is true or false
In a brand recognition strategy, how can marketers tell if consumers are truly able to identify the brands they have seen and distinguish between those and brands that they have not been exposed to?
A. They ask consumers what comes to mind when they think about the brand. B. They ask consumers to compare the brand to a person, animal, or car. C. They ask consumers questions about details of the brand. D. They repeat the technique several times. E. They use decoys that consumers could not possibly have seen.