Kronos Inc, a car manufacturer, makes a car called Hover that runs on the force generated by super magnets. Kronos is the first company to use super-magnet technology in automobile manufacturing, aiming to reduce dependency on non-renewable fuels
If Kronos plans to release television advertisements about Hover, what kind of advertising objective should it pursue when introducing the new product into the market?
(Students' answers may vary. The answer given below is indicative.)
Hover uses a new technology in its production, and its advertisement should reflect that. Introducing a new product and potentially creating a new market requires an advertising campaign that stresses on its uniqueness and usability. The best advertising model to follow for Hover would be informative advertising. Informative advertising is used heavily when introducing a new product category. In this case, the objective is to build primary demand.
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Japanese keiretsu is considered to be a strong cooperative strategy that will have an impact in global marketing. Describe what it is and how it can affect U.S. businesses
What will be an ideal response?
Marge purchases the Kentwood Krackers, a AAA level baseball team, for $1.5 million. The appraised values of the identified assets are as follows. Prepaid season tickets$150,000 Stadium lease400,000 Player contracts500,000 Equipment100,000 The Krackers have won the pennant for the past two years. Determine Marge’s adjusted basis for the assets of the Kentwood Krackers.
What will be an ideal response?
Which of the following references is most likely to offer positive information about a candidate?
a. a former manager chosen from the candidate’s resume b. a reference listed on the candidate’s application c. a former professor chosen from among the candidate’s academic listings d. a former subordinate chosen from a former workplace
Worldwide, nearly 50 percent of expatriate positions are held by women.
Answer the following statement true (T) or false (F)