What term refers to the timed releases of films to different outlets such as domestic theaters, pay channels, and video rental?
a. ?windows
b. ?merchandising
c. ?segmentation
d. ?vertical integration
ANSWER:
a
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Activists U.S.A. wants to evaluate the effect of press conference refreshments on the kind of coverage they receive following the press conference. They choose two cities where attendance at their press conferences and the typical amount and quality of press coverage are similar. First, they do a systematic analysis of the recent coverage they have received in the two communities. They then hold
press conferences on the same day in both cities, but in one city they provide expensive refreshments and in the other city they provide no refreshments. Which of the following experimental designs is this? a. Interrupted time series b. Laboratory experiment c. Pretest-Posttest nonequivalent control group d. Solomon four-group design
A journalist wrote an article against an NGO, portraying it as incompetent. Because of this, corporations stopped their donations, and it resulted in huge losses for the NGO. Which element does the NGO have to prove to be successful in the libel suit against the journalist?
a) Damages
b) Publications
c) Identifications
d) Faults
From a communication perspective, ethical issues surface
A. when a receiver fails to properly interpret a message B. only when a politician argues for her or his position C. when physical noise interferes with the transmission of a message D. whenever messages potentially influence people
Proposals and reports are very similar
Indicate whether the statement is true or false