Activists U.S.A. wants to evaluate the effect of press conference refreshments on the kind of coverage they receive following the press conference. They choose two cities where attendance at their press conferences and the typical amount and quality of press coverage are similar. First, they do a systematic analysis of the recent coverage they have received in the two communities. They then hold
press conferences on the same day in both cities, but in one city they provide expensive refreshments and in the other city they provide no refreshments. Which of the following experimental designs is this?
a. Interrupted time series
b. Laboratory experiment
c. Pretest-Posttest nonequivalent control group
d. Solomon four-group design
c
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Communication __________ refers to how people verbally and nonverbally communicate, the preferred amount of talk and silence, and the degree of familiarity with which conversation partners speak
Fill in the blank with correct word
Answer the following statement(s) true (T) or false (F)
1. Writing in the advertising field is mostly headlines and taglines. 2. You should write to impress. 3. The key to writing long-copy is to tell a history. 4. Poor grammar is a big issue in copywriting.
Joan and Dina are looking into each other's eyes. This is an example of which type of eye behavior
a. mutual looking b. one-sided looking c. gaze omission d. civil inattention e. staring
The term often used to describe people born between 1943 and 1960 is_____
a. millennials b. matures c. Generation X d. baby boomers