The media-effects trend became dominant as a result of what type of research?
a. Neo-Marxism
b. critical cultural
c. postpositive
d. normative
c
Communication & Mass Media
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As the text notes, scholars develop ________ in an attempt to explain why people communicate as they do
a. paradigms b. theories c. readings d. methods
Communication & Mass Media
Jack Trout devised the concept of __________, which tries to create an identify for its product that links it to specific consumer groups, not the lowest common denominator
Fill in the blank with correct word
Communication & Mass Media
The United States completed its transition to digital television on Jan. 1, 2007
a. True. b. False.
Communication & Mass Media
Which of the following is NOT necessary to complete the
listening process? a. responding b. understanding c. receiving d. attending
Communication & Mass Media